Zepto’s cash burn hits ₹250 crore a month, 6x more than May: Report

November 17, 2024

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November 17, 2024 0 comment

Nov 17, 2024 09:39 AM IST

Zepto’s CEO Aadit Palicha, confirmed the developments, saying that more than 70 percent of their existing stores have achieved full EBITDA profitability.

Zepto’s monthly cash burn has surged to over ₹250 crore in the past two months, amid intensifying competition in the quick commerce sector.

250 crore, driven by fierce competition in quick commerce. Satish Bate/HT File PHOTO(Satish Bate/HT PHOTO)” title=”Zepto’s monthly cash burn jumps to over ₹250 crore, driven by fierce competition in quick commerce. Satish Bate/HT File PHOTO(Satish Bate/HT PHOTO)”>

Zepto’s monthly cash burn jumps to over ₹250 crore, driven by fierce competition in quick commerce. Satish Bate/HT File PHOTO(Satish Bate/HT PHOTO)

This increase in cash burn comes as Zepto has closed a ₹2,500 crore funding round, primarily from high-net-worth individuals (HNIs) in India, to strengthen its financial position and defend against rivals while expanding its market share.

People familiar with the matter told Moneycontrol that Zepto’s burn rate was around ₹35-40 crore per month in May this year. However, this figure has grown more than sixfold in the past three months due to the company’s increased investment in operations, digital marketing, and recruitment.

In September, Zepto’s burn reached ₹250 crore ($30 million), and by October, it had risen to ₹300 crore ($35 million). Sources indicate that the cash burn is expected to stay near ₹300 crore for November, coinciding with India’s annual festive season, the peak period for e-commerce and quick commerce platforms, the report added

Zepto’s CEO and co-founder, Aadit Palicha, confirmed the developments, saying that more than 70 percent of their existing stores have achieved full EBITDA profitability.

He explained that the capital being spent is mostly for capital expenditure, working capital, and operational setup to launch hundreds of new stores every quarter.

“Although the investment is upfront, these stores have a better EBITDA trajectory than the older stores – giving us the conviction to invest in launching new stores, which is delivering 200%+ y-o-y growth on a base of 10s of thousands of crores of scale,” Aadit Palicha was has been quoted as saying in the report.

Quoting sources, the Moneycontrol report also added that Zepto has been aggressively investing in digital and performance marketing, including purchasing keywords on platforms like Google and Meta, and offering discounts to attract customers.

“The cost of acquiring keywords has risen significantly because of Zepto’s high bids. Some competitors have pulled back from spending as it no longer makes sense to acquire customers at such inflated rates,” a source has been quoted as saying.

To further boost its growth, Zepto is offering attractive discounts, including up to ₹4500 off on the latest iPhone models, especially on its Super Saver wholesale unit, to draw customers away from competitors.

Zepto is up against major players like Zomato-owned Blinkit, Swiggy Instamart, Tata’s BigBasket, and Flipkart Minutes in the quick commerce arena.

Zepto’s aggressive expansion and rapid growth continue to attract significant investor interest. The company has raised over a billion dollars this year and recently closed a fresh primary funding round of $300 million ( ₹2,500 crore) from various family offices looking to diversify their investments.

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Zepto’s CEO Aadit Palicha, confirmed the developments, saying that more than 70 percent of their existing stores have achieved full EBITDA profitability.

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Copyright 2024 - All Rights Reserved - Janashakti.News

Zepto’s cash burn hits ₹250 crore a month, 6x more than May: Report

Zepto’s CEO Aadit Palicha, confirmed the developments, saying that more than 70 percent of their existing stores have achieved full EBITDA profitability.

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