Shein makes low-key return with Ambani

Shein

,

which was founded in China

, has restarted its India operations in partnership with

Mukesh Ambani-led Reliance Industries

. It was banned in 2020 on security fears.
Now based in

Singapore

,

Shein’s mobile app

and India website, were launched without any fanfare last week by NextGen Fast Fashion – a wholly-owned subsidiary of

Reliance Retail Ventures overseen by Isha Ambani

. The re-entry comes amid competition from Tata Group’s retailer Trent.