Nike partners with Kim Kardashian, hopes to replicate success of Jordan shoes

This is a bet that Kardashian’s star power can have a similar impression as Michael Jordan had for the company’s products, but for women, according to a Business Insider report.

Also Read: How artificial intelligence is disrupting the modelling industry

It is a long-term deal, but neither of the companies have revealed the financial details of it.

Its products will exist alongside Jordan, Nike, and Converse, as the sportswear giant fuels its “gender offense,” as CEO Elliott Hill termed it in a recent earnings call.

Nike’s biggest partnership ever was with basketball player Michael Jordan which came about in 1984, when the deal was inked for Jordan receiving $500,000 a year, plus royalties.

Also Read: Zoho’s Sridhar Vembu says ‘AI bubble deflating,’ lists 7 tech uses worth the hype

The famous Air Jordans were introduced the next year, starting with the original Air Jordan 1 sneaker.

The Jordan brand pulled in approximately $6.9 billion in wholesale equivalent revenue for the financial year 2023-24, which was about 17% of Nike’s total equivalent sales, the report read.

Nike is now trying to pull this off again with Kardashian’s global influence and more than 350 million Instagram followers.

She had cofounded Skims in 2019 as a shapewear brand before it expanded into loungewear. The brand is now worth $4 billion, according to the report.

Also Read: FBI warns of Chinese hacker group named ‘Ghost’: See full details and how to protect yourself

NikeSkims is expected to be launched this spring with a global expansion planned for 2026.

Skims does have a strong power to attract consumers. Its collaboration with outerwear brand The North Face, resulted in products being sold out within hours of launching on December 10, according to the report.