KRAFTON India CEO talks about BGMI WoW Maps and Responsible Gaming

In a interview with Insidesport, Sean Hyunil Sohn, CEO of KRAFTON India talks about BGMI WoW Maps and Responsible Gaming.

KRAFTON India, under the ‘KRAFTON for Good’ initiative, is pioneering this transformation with the launch of World of Wonder (WoW) maps in BGMI. It is a groundbreaking effort to embed vital life skills – fire safety, environmental responsibility, and road safety. To delve deeper into this innovative approach, we (Insidesport) spoke with Sean Hyunil Sohn, CEO of KRAFTON India, exploring the inspiration behind these maps, the strategies for measuring their real-world impact, and the broader vision for responsible gaming in India.

BGMI WoW Maps: Immersive Learning Through Gaming

What inspired the WoW maps, and how can gaming become a true educational tool for India’s 590M gamers? Why these specific themes (fire safety, environment, road safety), and how do you keep the learning engaging?

At KRAFTON India, we see gaming as more than just entertainment. It is a powerful tool for learning and behavioral change, especially in a country with 590 million gamers. The World of Wonder (WoW) maps in BGMI were designed with this vision in mind, using interactive gameplay to teach essential life skills in an engaging and impactful way. We specifically chose fire safety, environmental responsibility, and road safety as core themes. Because these real-world challenges affect everyone, and gaming offers a unique, immersive medium to drive awareness and positive behavioral shifts. By making learning experiential—whether it’s navigating a fire rescue, restoring a polluted city, or following traffic rules—players actively engage with these critical concepts, reinforcing responsible decision-making through play. Our goal is to foster a more informed and responsible gaming community in India, where entertainment and education go hand in hand. We look forward to continuing discussions on how gaming can further drive meaningful impact.

How does this fit into KRAFTON for Good’s vision for social impact through gaming?

KRAFTON India has always prioritized responsible gaming, ensuring that players maintain a healthy balance in their lives. Building on this commitment, KRAFTON for Good champions gaming as a force for meaningful social impact. The World of Wonder (WoW) maps in BGMI bring this vision to life by transforming essential life skills into immersive, interactive experiences. Rather than passively absorbing information, players actively participate in real-world scenarios that promote awareness, critical thinking, and responsible decision-making.

Read More about BGMI

How will you measure the WoW maps’ success in driving real-world change?

We believe that the impact of gaming extends beyond in-game engagement. Measuring the success of the World of Wonder (WoW) maps in driving real-world change requires a multi-faceted approach. Traditional metrics such as player participation, engagement time, and completion rates provide valuable insights. We also focus on qualitative indicators—such as player feedback, behavioral shifts, and community discussions—on how these experiences influence real-life decision-making. Collaborating with industry experts, educators, and relevant stakeholders will further help us assess the effectiveness of these initiatives. Our goal is to continuously refine and evolve these experiences to ensure they remain engaging, impactful, and aligned with our vision of fostering a more responsible and aware gaming community.

What are the biggest opportunities and challenges for gaming as a force for good?

The KRAFTON for Good initiative ensures that gaming goes beyond competition to empower communities, build awareness, and foster responsibility—because when gaming meets purpose, real change happens. One of the biggest opportunities lies in gamifying education, where complex real-world lessons can be transformed into engaging, hands-on experiences that are easier to grasp, retain, and apply. Gaming fosters active participation, making education not just more accessible but also immersive and impactful. However, a key challenge is striking the right balance between gamified learning and entertainment while ensuring responsible gaming habits. Through continued innovation, strategic collaborations, and a strong commitment to responsible gaming, KRAFTON India remains dedicated to shaping gaming as a transformative platform that empowers, educates, and inspires.

Do you have any plan to bring similar content to promote responsible gaming in other games developed/published by Krafton and its partners?

There is immense potential in leveraging gaming as a platform for positive influence, and the success of the WoW maps in BGMI reinforces this vision. At KRAFTON India, we are continuously exploring opportunities to integrate responsible gaming elements across our broader portfolio—whether through in-game mechanics, storytelling, or community-driven initiatives. Our approach focuses on reinforcing digital well-being, promoting healthy gaming habits, and addressing real-world issues through immersive gameplay. While each title has its own unique identity and audience, our commitment remains the same—to ensure that responsible gaming is an integral and meaningful part of the player experience across all our games.