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From sanitation to cleanliness as culture

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This Gandhi Jayanti, the Swachh Bharat Mission (SBM) completes a decade of action. Sanitation in India has a deep-rooted history, tracing back to the Indus Valley civilisation, where scientific methods for toilet construction and waste management were practised. Despite this rich legacy, India’s journey towards comprehensive sanitation coverage has been fraught with challenges. By the time of the 1981 Census, a mere 1% of rural households had access to toilets. This paved the way for the launch of sanitation programmes by the Union government — the Central Rural Sanitation Programme, the Total Sanitation Campaign, and the Nirmal Bharat Abhiyan. These initiatives pushed the rural sanitation coverage to 39%. India still accounted for almost 60% of the world’s open defecation load.

The Swachh Bharat Mission is an exemplar of what can be achieved through dedication, collaboration, planning, brilliant execution, and relentless jan andolan (people’s movement) (ANI Photos Ahmedabad)
The Swachh Bharat Mission is an exemplar of what can be achieved through dedication, collaboration, planning, brilliant execution, and relentless jan andolan (people’s movement) (ANI Photos Ahmedabad)

It was against this backdrop that SBM was launched by Prime Minister Narendra Modi in 2014, with the goal to make rural India Open Defecation Free (ODF) in five years. Bharat achieved this milestone on October 2, 2019, the 150th birth anniversary of Mahatma Gandhi. In five momentous years, rural sanitation coverage rose to 100%.

Under the mission, more than 11.7 crore toilets have been constructed since 2014 with a public investment of over 1.4 lakh crore. This was not merely an asset creation exercise; it was a nationwide movement, blending infrastructure development with a robust behavioural change revolution. Children, women, men, community leaders, civil society and government machinery worked in unison. Messages on sanitation reached people through every channel. Village-level volunteers (swachhagrahis) became the champions of change on the ground.

Following the success of the SBM Phase I, Phase II was launched. This phase aims to sustain the ODF achievements while addressing the broader aspects of solid and liquid waste management, visual cleanliness, and overall rural sanitation.

By 2024-25, the goal is to transform all villages into ODF Plus Model, characterised by sustainable practices and enhanced cleanliness. The mission’s next goal is Sampoorna Swachhata — complete cleanliness — that will require continued dedication from every citizen, community, and institution in India.

Sanitation is a fundamental public health intervention. A World Health Organization (WHO) study in 2012 estimated that for every dollar invested in sanitation, there was a return of $5.5 in lower health costs, more productivity and fewer premature deaths.

A recent study published in Nature underscores the profound impact of SBM on public health, particularly in reducing infant mortality rates (IMR). The study — Toilet construction under the Swachh Bharat Mission and infant mortality in India — analysed data from 35 Indian states and 640 districts over a 10-year time frame (2011-20) on trends in IMR and under-five mortality rates (U5MR). The authors document a strong association between increasing toilet access and declining child mortality. Results from the study imply that for every 10 percentage point increase in district level access to toilets following SBM corresponded to a reduction in district level IMR by 0.9 points and U5MR by 1.1 points on the average. There is further evidence of a threshold effect wherein the district-level toilet coverage of 30% (and above) corresponded to a reduction of 5.3 points in the IMR and 6.8 points in the U5MR per 1,000 live births. The authors estimate that toilet access at scale due to SBM contributed toward averting 60,000–70,000 infant deaths annually.

However, it must be pointed out that this is not the only impact study which sheds light on the transformative role played by SBM. According to WHO (2018), SBM averted over 300,000 diarrhoeal deaths between 2014 and 2019. The Bill & Melinda Gates Foundation (2017) reported that there were 37% lower cases of wasting among children in ODF areas compared to non-ODF villages, validating how sanitation positively impacts childhood nutrition. The incidence of diarrhoea in children was lower by almost one-third in the ODF villages. In a 2017 study, UNICEF estimated that 93% of women felt safer after having a toilet at home, reflecting the role of SBM in enhancing the safety and dignity of women. Additionally, economic analyses in the study showed that each household in ODF villages saved approximately 50,000 annually on reduced health care costs plus economic value of saved lives and time savings.

Given the link between sanitation and health, public health gains from SBM are inevitable. What we have from the recent study is a robust quantification of child survival improvements attributable to toilet access. Sanitation transformation on a national scale will surely have an impact in reducing waterborne infections among adults as well, as also possibly on reducing the burden of antimicrobial resistance. Sustained effects on childhood stunting and development are also assumed. The Indian Council of Medical Research and academia should undertake objective studies on these dimensions of SBM.

The SBM is an exemplar of what can be achieved through dedication, collaboration, planning, brilliant execution, and relentless jan andolan (people’s movement). The 4P mantra of SBM — political will, public finance, partnerships, and public participation — along with persuasion, has been instrumental in the programme’s success and outreach. This is a template for other social transformation missions in the country and beyond.

As we strive for Viksit Bharat by 2047, it is imperative for us to emerge as global leaders in sanitation and cleanliness. Our commitment to sustaining behavioural change, ensuring continued use of the constructed toilets and integrating advanced waste management solutions should remain unwavering. Cleanliness must become a shared value, one that is owned and practised by us all.

A decade of SBM has yielded unprecedented gains — clean environment, women’s dignity and safety, ease of living, household savings and a culture of hygiene aligned with our tradition. Mahatma Gandhi had said, “cleanliness is next to godliness”. The success of SBM is a worthy tribute to the Father of the Nation.

Vinod K Paul is member (health),Niti Aayog.The views expressed are personal

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