May 28, 2024 08:25 AM IST
Radhika Gupta said that her son, Remy, in love with JCB which is a heavy equipment manufacturer that he fancies.
Edelweiss Mutual Funds CEO Radhika Gupta shared a “strange” lesson in branding that she learned from her two-year-old son. She said that her son, Remy, in love with JCB which is a heavy equipment manufacturer that he fancies. She wrote on X (formerly Twitter), “If someone ever asked me the first brand my toddler would fall in love with, I would have never guessed this. ‘JCB’ is the first brand he learnt!”
Read more: Edelweiss MF MD Radhika Gupta’s 2-year-old son steals spotlight from her on stage at Zerodha event
She added, “And now as I am birthday planning, I am realising this brand – where the product has nothing to do with kids — is all over. They are cakes, gift wrap, clothes, bedsheets, bags and toys with this print because little boys are obsessed with them. A strange lesson in branding I learnt from JCB India Ltd and a 2-year-old!”
Unlock exclusive access to the latest news on India’s general elections, only on the HT App. Download Now! Download Now!
Read more: Edelweiss MF MD Radhika Gupta on why many young people are depressed: ‘Pressure of…’
On Radhika Gupta’s post, Capitalmind founder and CEO Deepak Shenoy said, “And just incredible that none of the Indian manufacturers of such vehicles – heck, even most cars – don’t make (or license) the toy versions of their construction equipment. It’s ridiculously popular. There’s a place in Bangalore with a mini JCB thingy to pick and drop things.”
Read more: Edelweiss’ Radhika Gupta’s 10 financial tips for asset transfer in case of death
Agreeing with Deepak Shenoy, Radhika Gupta requested Mahindra chairperson Anand Mahindra to begin manufacturing toy versions of their cars, saying, “You guys should do licensed versions of Mahindra cars for kids. I am sure little versions of the Thar will be very popular!”
Elevate your career with VIT’s MBA programme that has been designed by its acclaimed faculty & stands out as a beacon for working professionals. Explore now!
Discover the complete story of India’s general elections on our exclusive Elections Product! Access all the content absolutely free on the HT App. Download now!
Get latest news on Education along with Board Exam, Competitive Exam and Exam Result at Hindustan Times. Also get latest Job updates on Employment News
- ABOUT THE AUTHOR
Follow the latest breaking news and developments from India and around the world with Hindustan Times’ newsdesk. From politics and policies to the economy and the environment, from local issues to national events and global affairs, we’ve got you covered.
