Ecommerce companies come under scrutiny amid complaints of dark pattern norm violations: Report

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What are dark patterns?

Dark patterns refer to deceptive techniques which online platforms use like sneaking something extra into the cart during checkout, forcing memberships, or even creating a false sense of urgency such as by claiming there is ‘only 1 item left.’

These are all considered unfair trade practises and offences under consumer protection laws, with the Ministry of Consumer Affairs notifying rules by defining 13 such practises last year.

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Fashion, personal care, ecommerce, food & beverages, and finance are categories facing the most violations, according to the report, which added that the practice has become more prevalent in the festive season which accounts for up to 35% of annual sales for several companies.

The report quoted an unnamed senior official as saying that the Central Consumer Protection Authority (CCPA) which comes under the Ministry of Consumer Affairs is examining the situation and will act against the companies involved.

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