MUMBAI: Amazon is on track to surpass $13 billion in cumulative
e-commerce exports
from India by the end of
2024
, the company said on Thursday. A widening base of sellers who are also expanding their selection of products is fueling the company’s exports growth from the market, said Bhupen Wakankar, director, global trade at Amazon India. The Seattle-based firm has set a target of enabling $20 billion in cumulative exports from India by 2025, which Wakankar said should be achievable.
“The first $8 billion cumulative exports took eight years and we reached $13 billion this year. Considering the trajectory that we are on, we feel we are going to hit the $20 billion number in 2025,” Wakankar told TOI.
Scores of small and medium sellers have been tapping into Amazon’s global selling programme launched in 2015 to sell in international markets. The US, UK and Canada are the top export markets for local sellers. “We started with 100 sellers when as of today, we have over 150,000 sellers who drive exports on the Amazon global selling platform. The number stood at 125,000 last year,” Wakankar said. With the rapid adoption of e-commerce, helped by accessible technology, sellers from areas like Gujarat’s Anand, Tamil Nadu’s Karur and Uttar Pradesh’s Moradabad are today selling via Amazon globally. Beauty, health and personal care, toys and home are among the fastest growing categories, Wakankar said.
Amazon which competes with Walmart’s Flipkart and local players like Meesho in the India has spent billions of dollars in the market, building infrastructure, equipping sellers and adding more categories. Last year, CEO Andy Jassyannounced an additional investment of $15 billion into India which will take the company’s total India investments to $26 billion by 2030.
