Bollywood superstar Ranveer Singh has stepped into the health and nutrition space with the launch of SuperYou, a protein food and supplements brand co-founded with entrepreneur Nikunj Biyani. The brand’s highlight product is India’s first protein wafer bar, leveraging innovative fermented yeast protein technology to combine nutrition with indulgence.
Ranveer Singh launches SuperYou, teams up with Nikunj Biyani
Revolutionising Protein Snacks with SuperYou
SuperYou’s protein wafer bars aim to redefine the perception of protein snacks. Each bar contains 10g of protein, 3g of fibre, and no added sugar, providing a healthy option for individuals across all age groups. The initial range includes flavours such as chocolate, choco-peanut butter, strawberry crème, and cheese, with plans to launch 6–8 new flavours soon.
Talking about the innovative product, Ranveer Singh explained, “With SuperYou, I’m bringing a part of my own journey to everyone. I’ve always believed that power and unstoppable energy come from within, but sometimes, you need that extra boost. That’s what SuperYou is about: it’s that push, that charge in a bar that everyone can access. We’ve created something unique—something that’s as fun and bold as it is good for you.”
Singh also expressed his vision to challenge conventional protein snacks by infusing personality, exciting flavours, and accessibility into SuperYou’s offerings.
A Dynamic Campaign Led by Ranveer Singh
The launch of SuperYou is supported by a vibrant promotional campaign featuring Ranveer Singh, whose energetic persona embodies the brand’s ethos of boldness and vitality. The campaign underscores the importance of healthy, convenient protein options that fit seamlessly into everyday life.
Nikunj Biyani, co-founder of SuperYou, shared his excitement about the partnership with Singh: “Ranveer is a powerhouse and pure energy personified—he doesn’t just live life, he charges through it, full throttle. That’s the spirit behind SuperYou. We want SuperYou to be the go-to boost for anyone who wants to be big, bold, and full of life!”
Also Read: Ranveer Singh’s anniversary dump is all about Deepika Padukone; unseen pics and videos inside!
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